随着商品广告的兴起,药品广告也随之蓬勃发展起来,但由于某些广告客户及广告经营单位片面追求经济效益,致使药品广告出现了虚假现象,在人民群众中产生了不良影响。药品是特殊商品,药品广告也应有特殊性。为促进我国药品广告事业朝着健康的方向发展,使其真正发挥传播药品信息,指导合理用药,保障人民健康的作用,本文就药品广告与其它商品广告的区别谈几点看法。 With the rise of commercial advertisements, pharmaceutical advertisements also flourished. However, due to the unilateral pursuit of economic benefits by some advertisers and advertising agencies, false advertising of pharmaceutical products has taken place and adverse effects have been exerted on the masses of the people. Drugs are special products, drug ads should also be special. In order to promote China’s pharmaceutical advertising business towards a healthy direction, so that it can truly play the role of drug information dissemination, guidance and rational use of drugs to protect the health of the people, this article on drug advertising and other commercial advertising talk about several differences.