邮政函件专业中的数据库商函、邮资封片卡、无名址函件都属于媒体属性很强的业务,目前的经营模式大多是以名址为依托进行寄递和发布。与电视、广播、报纸、杂志、户外等传统媒体相比,这种发布方式的视觉效应差距较大,直观可视性也相对较弱,因此客户选择邮政函件媒体开展广告宣传的主观能动性并不强。基层营销 Postal letters in the professional database business letter, postage closure card, addressless letter belong to the media properties of a strong business, most of the current business model is based on the name and address for delivery and release. Compared with the traditional media such as TV, radio, newspapers, magazines and outdoor, the disparity in visual effect of this publication mode is relatively large and its visual visibility is also relatively weak. Therefore, the subjective initiative of clients in choosing the advertisement of postal mail media is not Strong. Grassroots marketing