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统一润滑油自2003年1月起与CCTV广告结缘,近三年以来一直以创新的CCTV广告策略为先导,快速成长为中国车用润滑油的领先品牌,并连年保持快速增长。这一现象引起了业界的广泛关注,被称为“统一润滑油现象”。仔细分析统一润滑油成长的每一个步伐,我们可以发现,中央电视台的广告效应在其身上得到了淋漓尽致的展现,无论是高覆盖、高收视所形成的对全国市场的渗透力,还是全国统一网络对时间成本的节省,以及中央台的权威性、可靠性带给
Since January 2003, Unity lubricants have been associated with CCTV advertising. Over the past three years, the uniform lubricants have been pioneering the innovative CCTV advertising strategy and have rapidly grown into the leading brand of automotive lubricants in China and maintained a rapid growth year after year. This phenomenon has aroused widespread concern in the industry, known as the “uniform phenomenon of lubricating oil.” Careful analysis of the growth of the uniform lubricants every step, we can find that the advertising effect of CCTV in its body has been vividly demonstrated, whether it is high coverage, high ratings formed by the infiltration of the national market, or the National Unification Network The saving of time cost, as well as the authority and reliability of CCTV