生粉是一件很小的产品。因为小,所以我们会在不经意间忽略对它的长期品牌投入。其实如果用心,小品牌也会有大的作为。让我们来看看融氏速溶生粉的定位案例,它是本着从消费者角度出发对产品重新定位的一个好的印证。速溶概念的提出——产品贴近消费者的第一步生粉是我们平时生活中常用的一种原料,在使用中会因为溶解速度慢而给生活带来一些不便。但因为产品属于日常生活用品,所以很多商家并没有从消费者的角度对产品进行深度 Raw meal is a small product. Because of the small, so we will inadvertently ignore its long-term brand investment. In fact, if intentions, small brands will have a big act. Let us take a look at the positioning of instant starch Rongsheng, which is based on the consumer from the perspective of product re-positioning of a good proof. Put forward the concept of instant solution - the first step of the product close to consumers Raw meal is a commonly used raw materials in our daily life, in use because of the slow dissolution and bring some inconvenience to life. But because products are daily necessities, so many businesses did not depth from the consumer point of view of the product