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通过梳理国内企业竞争情报评价的相关文献发现,目前研究主要集中在竞争情报质量评价、情报软件和系统评价、竞争情报人员能力评价以及竞争情报工作绩效评价等几个方面,缺少针对企业竞争情报成果的评价。基于国内外竞争情报评价的相关研究成果,从分析企业竞争情报成果的类型及特点入手,引入模糊集合理论,从内容性、可用性、应用效果、用户满意度4个方面构建包含11个二级指标的评价体系,结合专家调查法从定性和定量相结合的角度对企业竞争情报成果进行模糊综合评价,并通过实验证明该评价方法的适用性。
By reviewing the relevant literature on the evaluation of competitive intelligence in domestic enterprises, it is found that the current researches mainly focus on several aspects such as the quality evaluation of competitive intelligence, intelligence software and system evaluation, competence evaluation of competitive intelligence personnel and performance evaluation of competitive intelligence work, evaluation of. Based on the relevant research results of competitive intelligence evaluation at home and abroad, this paper analyzes the types and characteristics of competitive intelligence results of enterprises, introduces fuzzy set theory, and constructs a set of 11 second-level indicators from the four aspects of content, usability, application effect and customer satisfaction Evaluation system, combined with expert investigation from the perspective of qualitative and quantitative analysis of the results of the enterprise’s competitive intelligence fuzzy comprehensive evaluation, and through experiments to prove the applicability of the evaluation method.