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二十多年来,惠普(HP)创造了无数辉煌的历史,尤其在黑白激光打印领域更是演绎了一个又一个的经典“神话”。1997年,惠普(HP)首次推出了专门针对中国纸张特点设计的LaserJet 6L,曾一举写下连续4年畅销不衰、中国市场销量超过百万的传奇,开启了中国商用办公激光打印时代。从那时起,惠普(HP)就一直伫立在中国激光打印机市场潮头浪尖,引领着黑白激光市场的发展方向。据IDC 2006年第四季度数据显示,惠普(HP)以87．2%的占有率稳居黑白激光打印机市场第一。在日新月异的市场环境下,惠普(HP)是如何做到始终处于中国黑白激光打印市场领航者地位的呢?
For more than two decades, Hewlett-Packard (HP) has created countless brilliant history, especially in the field of black and white laser printing is a deduction one after another classic “myth.” In 1997, HP introduced the LaserJet 6L, which was designed specifically for Chinese paper. In 1997, it wrote the legendary four-year-best-selling and the Chinese market sold more than a million copies, opening the era of laser printing for commercial office in China. Since then, HP has been standing in the forefront of the Chinese laser printer market, leading the black and white laser market. According to IDC 2006 fourth quarter data show that HP (HP) with 87.2% occupancy rate stable black and white laser printer market first. In the ever-changing market environment, HP (HP) is how to always be in the Chinese black and white laser printing market leader status?