论文部分内容阅读
一、SWOT分析法概述SWOT分析法又称为态势分析法,它是目前战略管理领域广泛使用的分析工具,是一种综合考虑企业内部条件和外部环境的各种因素,进行系统评价,从而选择最佳经营战略的方法。这里,S是指企业具有的优势(Strengths),W是指企业具有的弱势(Weakness),O是指企业外部环境的机会(Opportunities),T是指企业外部环境的威胁(Threats)。通过SWOT分析可以给出一个企业内外环境的有效信息,清晰地展示出企业的优势与不足,激励企业调动其优势,最大限度
First, an overview of SWOT analysis SWOT analysis, also known as situational analysis, it is currently widely used in the field of strategic management analysis tools, is a comprehensive consideration of the internal conditions and external factors of various factors, a systematic review to choose The best business strategy approach. Here, S refers to Strengths, W refers to Weakness, O refers to opportunities in the external environment, and T refers to external threats in the enterprise. Through SWOT analysis can give an effective information within and outside the enterprise environment, clearly shows the advantages and disadvantages of enterprises, encourage enterprises to mobilize their strengths, the maximum