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招商周刊:有媒体说,中国空调业目前正处于低层次的价格竞争阶段,潜伏着巨大的危机,而摆脱这场危机的惟一途径是从价格竞争向技术竞争转变。目前在国内空调市场上就有“变频”与“光电”技术之争,您认为谁将是未来空调市场的主流?杨云铎:从2003年到现在,空调市场以价格为主要的竞争手段已经非常明显。究其原因,前些年空调产业的高利润,吸引了许多中小企业进入到这个行业里来,到去年还有四五百家,造成空调产业的产能过剩;另一个原因是在去年上半年,几家大的空调企业价格虽然在向下,但由于高端价位没有下调,所以行业的价格体系还没有打乱。在行业内部某一企业的价格在哪一个价位与品牌影响力和社会影响力是有关系的,一般的品牌要卖高价位是卖不上去的,根据这个影响力,行业内部有一个排列,这就是我们讲的行业价格体系。但从去年7月份开始,高端价格企业对空调价格进行了
China Merchants Weekly: Some media said that China’s air conditioning industry is currently in a low-level stage of price competition, lurking a huge crisis, and get out of this crisis, the only way is from price competition to technology competition. Currently in the domestic air conditioner market, there is “inverter ” and “optoelectronics ” technology dispute, who do you think will be the mainstream of the future air conditioning market? Yang Yun Duo: From 2003 to the present, the air conditioning market to price as the main competition Means have been very obvious. The reason, a few years ago, the high profit air conditioning industry, has attracted many SMEs into this industry to come to last year, there are four or five hundred, resulting in overcapacity in the air conditioning industry; another reason is that in the first half of last year, Although several large air-conditioning business down in price, but because there is no reduction in high-end price, so the industry’s price system has not disrupted. Within the industry, the price of a certain company in a price and brand influence and social influence are related to the general brand to sell high price is not to sell, according to this influence, there is an arrangement within the industry, which It is the industry price system that we talk about. However, since July last year, high-end prices of air-conditioning business carried out prices