广告目标借势《年代秀》节目深度体现京润珍珠的品牌传播诉求,将《年代秀》观众导流至京润商城天猫旗舰店,拉动销售。策略亮点京润珍珠《年代秀》品牌/销售双擎互动链条营销布局,实现品牌—明星—观众的真正触及。创新点打造品牌文化链和销售互动链。品牌文化链以情感渗透的方式,打造以女性角度和珍珠角度阐述品牌文化的专场;销售互动链在节目内容中品牌—明星—观众—电商多方联动,打 Ad target The occasion of the show, “Jin Xiunian” program reflects the brand penetration of Beijing Run pearls of the demand, “the show” the audience diversion to the Beijing-Run Mall Lynx flagship store, driving sales. Strategic Highlights Jingrun pearl “show” brand / sales double engine interactive chain marketing layout, to achieve brand - star - the audience really touched. Innovation point to create a brand culture chain and sales interaction chain. Brand culture chain with the way of emotional infiltration, to create a perspective from the perspective of women and pearl brand culture special; sales interactive chain content in the program brand - star - the audience - electricity supplier multi-linkage, playing