日前,中国首个临床医师和医院管理者对医药代表认知度和接受度调研结果公布。在这份报告中显示,临床医师对医药代表的工作性质、工作内容和专业化程度的认知在不断加深,但是,提升医药代表的整体水平也是临床医生的普遍呼声。其实,在2008年卫生部就曾经下发过关于对医药代表认知的调查问卷,调查问卷 Recently, the first clinician and hospital manager in China announced the findings on the recognition and acceptance of pharmaceutical representatives. The report shows that clinicians are deepening their understanding of the nature of work, content of work and degree of specialization of medical representatives. However, it is also a common issue for clinicians to raise the overall level of medical representatives. In fact, in 2008, the Ministry of Health issued a questionnaire on the cognition of medical representatives. The questionnaire