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现代广告设计艺术创造性,是广告生命力的所在.一个非常简单的道理是:没有视觉冲击力——观众不理睬你. 笔者认为,在广告形象设计有两种手法可以表达主题,以达到最佳的注目效果. 一、现代广告形象创作中的超现实想象通常采用在不同类
The creativity of modern advertising design is the vitality of advertising. A very simple truth is: There is no visual impact - the audience ignores you. The author believes that in the design of advertising images there are two ways to express the theme in order to achieve the best Attention effect. 1. Surrealistic imagination in modern advertising image creation is usually adopted in different categories.