在社会市场经济体制下,以市场为导向来调整农业生产结构和农业经济结构已经成为了今后我国农业发展的主线。相应地,作为电视台的新闻工作者也必须也要积极转变传统的观念,利用市场经济的观念来进行农业报道,这不仅是当前大环境的要求,同时也是促进农业发展的重要方式之一。本文结合笔者的实际工作经验,分析并探讨了基于市场经济视角的农业报道问题。 Under the system of social market economy, market-oriented adjustment of agricultural production structure and agricultural economic structure has become the main line of agricultural development in our country in the future. Correspondingly, journalists as television stations must also actively change traditional concepts and make use of the concept of market economy for agricultural reporting. This is not only the requirement of the current environment but also one of the important ways to promote agricultural development. Based on the author’s practical work experience, this paper analyzes and discusses the issue of agricultural reporting based on the perspective of market economy.