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中国企业在弱势背景下的营销,创造了中国经济成就的奇迹。然而,中国企业一直是“带病作业”。不对称原则、非均衡原则等营销战术,帮助中国企业站稳了脚跟,而长期粗放发展造成的弊端,在面对新的10年时,也凸显出来。因此,在实践中学习、在实践中完善是中国营销的必由之路。那么,面对已经发生质变的国内、国际市场环境,中国营销的主流应该走向何处?应该保持怎样的姿态?
The marketing of Chinese enterprises in the disadvantaged has created a miracle in China’s economic achievements. However, Chinese companies have always been “sick jobs.” Asymmetric principles, non-equilibrium and other marketing tactics to help Chinese companies stand firm, and the long-term extensive development of the drawbacks, in the face of the new 10 years, also highlights. Therefore, studying in practice and improving in practice are the necessary ways for marketing in China. So, in the face of the qualitative change has taken place in the domestic and international market environment, the mainstream of China’s marketing should go? What kind of attitude should be maintained?