一、大众文化的概念什么是大众文化?简单地说,就是指借助于大众传媒而流行于大众中的通俗文化,如通俗小说、流行音乐、艺术广告、影视作品等。显然,现代意义的大众文化是近代传媒技术进步的产物。在古代,由于传媒技术不发达,没有网络、报纸和现代通讯设备,虽然存在民间文化,但只是局限在一定区域和人群中,和现代意义的大众文化有着根本区别。 First, the concept of popular culture What is popular culture? Simply put, refers to popular media popular with the popular culture, such as popular novels, pop music, art advertising, film and television works. Obviously, the mass culture in the modern sense is the product of the technological progress of modern media. In ancient times, due to the underdeveloped media technology, lack of networks, newspapers and modern communications equipment, there was a fundamental difference between modern culture and popular culture, though it was limited to a certain area and population.