论文部分内容阅读
岁末年初,洗衣机又迎来了一个销售旺季。而在这个旺季到来之前,中国的洗衣机业已经发生了很多变化--小鸭退市,又被已并购小天鹅的南京斯威特集团零价格托管。而小天鹅也由此有机会强势进入滚筒洗衣机市场。美的入主之后的荣事达前途也还并不明朗--以乎可以这样说,除了海尔外,国内洗衣机企业的一线品牌都是在诸多不确定中迎来了这个销售旺季。于是,我们看到,蜇伏多年的国际品牌借此机会突然发力。除此而外,洗衣机新国标的出台掀起了全行业的“节水高潮”。 在一系列的动荡、变革之后,究竟谁将最终胜出?--这成为洗衣机业留在2004年
At the end of the year, the washing machine ushered in a sales season. Before this peak season, many changes have taken place in China’s washing machine industry--the delisting of ducklings and the zero-price hosting of Nanjing Sweet Group, which has already acquired Little Swan. The Little Swan also has the opportunity to enter the drum washing machine market. The future of Rongshida after the United States’ entry into the Lord is still unclear - so far as it can be said, in addition to Haier, the first-line brands of domestic washing machine companies have ushered in the sales season in many uncertainties. As a result, we see that international brands that have been prone for years have suddenly taken the opportunity to exert their power. In addition to this, the introduction of a new national standard for washing machines has set off a “water-saving climax” in the industry. After a series of turbulence and changes, who will eventually win?--this became the washing machine industry to stay in 2004.