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随着网络技术的发展和公共事件的频发,大学生参与网络评论的行为逐渐增多,已经成为网络世界的先行者和生力军,由此引起的恶性网络舆情事件与日俱增,引导和管理大学生网络评论迫在眉睫。针对这种现象,研究通过运用扎根理论,对公共事件下大学生网络评论驱动因素进行探究,得出网络环境、自我感知和行为意图是驱动大学生针对公共事件发表网络评论的因素,并进一步构建了公共事件下大学生网络评论驱动因素模型,对三个因素所起到的具体作用进行了分析,结合大学生思想政治教育,提出了加强高校网络舆情环境监管、强化大学生心理疏导和深化大学生网络行为规范教育三个建议对大学生网络评论进行管理。
With the development of network technology and the frequent occurrence of public events, college students participate in online reviews gradually increased, which has become the forerunner and new force in the online world. The vicious cyberpublic sentiment caused by it is increasing day by day. It is imperative to guide and manage college students online comments. In view of this phenomenon, this study explores the drivers of undergraduates’ online commentary under public events by using grounded theory, concludes that cyber environment, self-perception and behavioral intention are the factors that motivate college students to publish online commentary on public events and further construct public Under the circumstances of college students online reviews driving factors model, the specific role played by the three factors were analyzed, combined with the ideological and political education of college students, put forward to strengthen the supervision of college public opinion network environment, to strengthen psychological counseling and deepen college students network code of conduct education three A proposal to college students online comments management.