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设计是在满足人们需求时来研究人的行为,并将需求转化为设计作品,使人们能够感受到设计的魅力,从而产生购买的欲望。随着社会的发展,隐喻的运用更加广泛,它能够含蓄、委婉、深刻将设计师的情感注入到设计作品中。隐喻是设计文化的一部分,是人类几千年文化积淀的结果,它利用人们对熟悉事物心理的认知,而赋予设计作品某种情感。所以从文化方面来看隐喻是一种文化行为,它是设计师根据当地的风俗习惯所赋予设计作品的一种理念。
Design is to study the behavior of people when they meet the needs of the people, and the demand into the design work, so that people can feel the charm of the design, resulting in the desire to buy. With the development of society, the use of metaphor is more extensive. It can implicitly and euphemistically inject the designer’s emotions into the design works. Metaphor is part of the design culture and is the result of thousands of years of human cultural accumulation. It uses people’s cognition of the familiar psychology of things and gives them some emotion in the design work. Therefore, metaphor is a kind of cultural behavior from a cultural perspective. It is a concept that designers give designs according to local customs and habits.