如何把主题报道做得好看吸引人,这是新闻媒体关注和探索的一个重要问题,也是提高正面宣传水平需要破解的一个难题。本文结合《宁波日报》去年刊登的“徐义胜英雄事迹”及相关的促进新老市民融合、加强外来工服务与管理报道、“五洲星现象”及企业履行社会责任等有代表 It is an important issue for the news media to pay attention to and explore. How to improve the positive publicity is a difficult problem to be solved. In this paper, “Ningbo Daily” published last year, “Xu Yisheng heroes ” and related to promote the integration of old and new citizens, to strengthen the service and management of migrant workers reported, “Five Continents ” phenomenon and corporate social responsibility, etc.