“市场过剩”与“市场短缺”是经济运行中的永恒话题,“过剩”与“短缺”永远处于不断的辩证发展之中。过去,市场的过剩似乎离我们很遥远,但随着市场经济在中国的建立与发展,它无论是对生产者,还是对消费者都越发显得息息相关。特别是市场由卖方转向买方,经济进入相对过剩阶段。如何在“市场过剩”中营造“市场短缺”已成为现今生产经营者必须面对的课题。 “Market surplus” and “market shortage” are eternal topics in economic operation. “Excess” and “shortage” are always in the constant dialectical development. In the past, the market surplus seems to be far away from us, but with the establishment and development of the market economy in China, it has become more and more relevant to both producers and consumers. In particular, the market shifts from the seller to the buyer and the economy enters the stage of relative surplus. How to create a “shortage of the market” in the “market surplus” has become a problem that must be faced by today’s producers and operators.