第一章总则第一条为建立北京金泰恒业有限责任公司(以下简称:公司)品牌体系,合理利用资源,进行有效准确的宣传,统一形象,积累品牌价值,完善品牌管理,促进品牌发展,特制定本制度。第二条品牌是一种名称、名词、标记、符号、设计或是它们的组合,用以识别某个消费者或某群消费者的产品或服务,并使之与竞争对手的产品或服务相区别。品牌的价值体现在消费者对品牌的情感认知上,体现在品牌 Chapter I General Provisions Article 1 To establish a brand system of Beijing Jintai Hengye Co., Ltd. (hereinafter referred to as “the Company”), make rational use of resources, carry out effective and accurate publicity, unify the image, accumulate brand value, improve brand management, promote brand development, Specially formulated this system. Article 2 A brand is a name, term, mark, symbol, design, or a combination of these to identify a consumer or group of consumers ’products or services and to compete with competitors’ products or services the difference. The value of the brand reflected in the emotional perception of consumers on the brand, reflected in the brand