传立媒体(Mindshare & Maxus)举办了一项内部活动——传立中国媒体创意大赛(Midea Award)。目前媒体环境不断发展,消费者生活形态高速变化,媒体人员需要更透彻地了解消费者,使用不同的沟通渠道要更具创意,突破传统的策划和购买,为客户取得更大的投资价值。尽管业内人士对这个奖项还十分陌生,但传立首创的第一届媒介创意大赛的确在公司内部及对它们的客户造成了不小震撼,开创了行业先河,在业界引起了一定的回响。 Mindshare & Maxus organized an internal event to establish the Midea Award. With the continuous development of the media environment and the rapid changes in consumer lifestyles, media professionals need to understand consumers more thoroughly and use different communication channels to be more creative and to break through the traditional planning and buying to achieve greater investment value for customers. Although the industry is still a stranger to this award, the first ever MediaVenture Contest indeed created a great shake-up in the company and to their clients, setting the precedent in the industry and arousing some repercussions in the industry.