本文介绍了“行动导向”教学模式的研究现状,以北京吉利大学为例,从课程设计理念、课程设计思路、教学内容设计、教学方法设计四个方面,阐述了课题组在汽车营销市场调查中引入“行动导向”教学理念的研究状况以及实施步骤,提出了“行动导向”在商科类课程中的未来研究方向。 This paper introduces the current research status of “action oriented ” teaching mode. Taking Beijing University of Geosciences as an example, this paper elaborates the research group ’s application in the automobile marketing market from four aspects: the concept of curriculum design, the idea of ​​curriculum design, the design of teaching content and the design of teaching method. In the investigation, we introduced the research status and implementation steps of “action oriented ” teaching concept and put forward the future research direction “action oriented ” in the commercial curriculum.