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去巴黎前,有朋友约稿希望收集一些有关广告及霓虹灯的资料,以便将来编辑出书,我想,法国是工业发达的“第二世界”,商业宣传应同样发达,搞点资料不会太难,便欣然应允.离开戴高乐机场,乘车前往市区,一路上我两眼直盯窗外,想早点捕捉到有用的信息.也许因为刚刚下过雨,天阴沉着,街道和建筑都显得十分陈旧,一片灰蒙蒙的,除了路旁醒目的标志牌外,几乎找不到鲜艳的颜色,这就是巴黎?似乎没有我想象的那么灯红酒绿……在接下来的一段时间里,我走遍了市区的主要街道,大幅的广告牌,通天的霓虹灯很少见到,即使是在最繁华的香舍里榭大街上,商家也基本上是把“文章”做在自己的橱窗里.
Before I went to Paris, I wanted to collect some information about advertisements and neon signs for editorial purposes in the future. I think France is a developed industrial “second world”. Commercial propaganda should be equally developed and information should not be too Difficult, then pleased to answer.Leaving Charles de Gaulle Airport, traveling to the city, I stared straight out of the window along the way, want to catch useful information early.Maybe because it was raining, the sky is gloomy, the streets and buildings are very Outdated, a gray, in addition to the roadside eye-catching sign, almost can not find bright colors, which is Paris? It seems that I did not imagine so bright ... ... In the next period of time, I traveled the city The main streets of the district, large billboards, neon lights are rarely seen, even in the most prosperous Hershey Road, the business is basically the “article” in their own window.