随着市场经济运行机制的不断完善和发展,智能建筑行业竞争日趋激烈,尤其是产品厂商随时可能会受到市场的冲击和挑战,这时,销售渠道的优劣直接关系到企业的生存和发展。所谓销售渠道,是指商品从生产领域向消费领域转移时所经过的由各个具有流通职能的营销环节联结而成的通道。销售渠道是产品厂商的重要资源之一,通常需要较长的时间才能建立起来。 With the constant improvement and development of the market economic operation mechanism, the competition in the intelligent building industry is becoming increasingly fierce. Especially the product manufacturers may be challenged and challenged by the market at any time. The pros and cons of the sales channels are directly related to the survival and development of the enterprises. The so-called sales channels, refers to the transfer of goods from the production area to the area of ​​consumption by the circulation of all functions of marketing links formed by the channel. Sales channels are one of the most important resources for product vendors and often take a long time to set up.