名牌由品牌提升而成,它是驰名品牌的简称,是知名度、信誉度与美誉度的和谐统一。企业需要名牌,创立名牌应当成为每一个企业不断追求的目标。人们研究品牌,正是为了帮助企业提升品牌,创立名牌,充分利用名牌。品牌是企业的资产,名牌更是企业的资产,它可以为企业带来利润,带来发展。具体地说,名牌的作用主要有以下几个方面。(一)聚焦作用名牌的聚焦作用有两种表现。第一,拥有名牌,企业更容易得到社会与消费者的认可,人才、资金、技术、管理经验乃至政策都会向名牌倾斜。企业通过资本运营聚集社会资源, Brand name is promoted by the brand, it is well-known brand name, reputation, reputation and reputation of the harmony and unity. Enterprises need brand names, the establishment of brand-name should be the goal of every business. People study the brand, it is to help enterprises to enhance the brand, the creation of brand names, make full use of brand names. Brand is the company’s assets, brand name is the assets of the enterprise, it can bring profits for the enterprise, bring development. Specifically, the role of brand name mainly in the following areas. (A) focus on the role of brand name in two ways. First, with brand names, enterprises are more easily recognized by the society and consumers. Talents, capital, technology, management experience and even policies will be inclined to brand names. Enterprises gather through the capital operation of social resources,