广告是极其有效的商业宣传和促销手段。世界级商业巨头在进军中国市场时是非常重视运用广告战术的。例如美国国际商用机器公司(IBM)、美国康柏(Compaq)公司、美国摩托罗拉(Motorola)公司和瑞典爱立信(Ericsson)公司等。广告阵地,是商家必争之地。虽然我国的广告业刚起步不久,但我国也有许多电子厂家具有强烈的广告意识,这是十分难能可贵 Advertising is an extremely effective means of business promotion and promotion. World-class business giant attaches great importance to the use of advertising tactics when entering the Chinese market. Examples include IBM, Compaq, Motorola and Ericsson. Advertising position, is the place where businesses compete. Although China’s advertising industry has just started, but there are many electronic manufacturers in China have a strong sense of advertising, which is very commendable