商圈林立的上海市场面临着白酒行业的白日化竞争,消费者既可以选择茅台、五粮液、剑南春等一线品牌;也可以从泸州老窖、泸郎、金六福、郎酒、洋河大曲、今世缘、小糊涂仙、五粮醇等二、三线品牌进行选择。通过对白酒类促销活动的总体分析,不难发现高价位的酒拥有固定的消费人群,不需要太多的促销支持就能取得良好的销售状况;而中等价格白酒的业绩主要来源于节庆送礼,促销方式多样化(买赠A送A或B,购满金额返利,卖场内主题陈列,消费者互动等)。若将上海白酒的价格进行细分,可以概括为20元以下商品、20- 100元商品、100-300元商品、300元以上商品四个价格 Lots of shopping districts in Shanghai are facing day-to-day competition in the liquor industry. Consumers can choose first-tier brands such as Maotai, Wuliangye and Jiannanchun, as well as Luzhou Laojiao, Lu Lang, JLF, Langjiu, Yanghe Daqu, Today's edge, small fairy cents, Wuliangye other second and third line brands to choose from. Through the overall analysis of the white liquor sales promotion activities, it is not difficult to find that the high-priced liquor has a fixed consumer base and can obtain good sales status without too much promotional support. The performance of medium-price liquor mainly comes from festival gifts, Diversified promotional methods (A gift to buy A or B to buy full rebate, the theme of the store display, consumer interaction, etc.). If the price of Shanghai liquor breakdown, can be summarized as 20 yuan of goods, 20-100 yuan of goods, 100-300 yuan of goods, 300 yuan of goods above four prices