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资费是影响人们消费电信业务的重要因素,一项有吸引力的资费策略对用户而言比任何其他的营销手段都更具感召力。为此应认真分析研究用户的不同特点,制定有针对性的资费策略,促进数据业务的发展。在制定资费策略时应遵循以下原则:
Tariffs are an important factor affecting people’s consumer telecommunications business. An attractive tariff strategy is more appealing to users than any other marketing tool. This should be carefully analyzed and studied the different characteristics of users, develop targeted tariff strategy to promote the development of data services. The following principles should be followed when formulating a tariff strategy: