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在巨头狂欢日,垂直平台们对于“双十一”一直保持相对冷静。比起促销,不少垂直电商们更希望通过品牌升级、发展个性化服务,提升服务质量和用户消费体验来抓住消费升级趋势下涌现的中产消费者们。距离“双十一”不足一个月之时,《商学院》杂志记者询问了几个垂直电商平台今年的计划,几家表示均还没有促销方案出台,看得出对于这个传统大促节日,他们的兴趣已经寥寥。“冲量时代已经过去了”天天果园公关负责人表示,今年的目标是30万单,与去年持平。“我们认为生鲜电
On giant carnival days, the vertical platforms have been relatively calm for ”double eleven“. Compared with promotions, many vertical e-commerce companies hope to seize the emergence of middle-class consumers under the consumer upgrade trend through brand upgrading, development of personalized services, and improved service quality and consumer experience. Less than a month away from the ”double eleven,“ a reporter from the ”Business School“ magazine inquired about plans for several vertical e-commerce platforms this year. Several of them stated that they have not yet introduced a promotion plan. It can be seen that this tradition is greatly promoted. The holiday season, their interest has been paralyzed. ”The impulse era has passed.“ The person in charge of every day orchard public relations said that this year’s target is 300,000 yuan, which is the same as last year. ”We think fresh electricity