宝洁公司中国地区营销总裁说过:宝洁公司养活了中国一半以上的市场公司。这句话至少说明了三个问题:第一,跨国公司比国内公司更注重信息收集与使用,当国内公司也注重信息价值时,信息调查公司便会有更大发展空间;第二,国内信息调查公司规模小,一般致力于特定信息收集、处理方式,所以宝洁公司必须与很多信息公司打交道才能获得全方位的信息;第三,信息调查公司收集信息的能力受到地域的限制,宝洁公司不得不向各地调查公司购买服务。这句话也暗示了中国信息公司的发展方向:大力培育客户资源,为客户提供全方位、跨地域的信息收集与处理服务。哪一个公司做到了这一点,哪一个公司就获得了竞争优势。本着这个发展思路,信息公司应关注与思考如下几个问题:谁是你的客户?你为客户做什么?原则上所有需要信息的任何个人、团体都应纳入信息公司的视野。一般来说,企业、管理咨询公司、政府、行业协会、媒体是主要的信息购买者。其中企业、管理咨询公司总是购买有关某个企业 P & G China Marketing Director said: Procter & Gamble feed more than half of China's market companies. This statement shows at least three issues: First, MNCs pay more attention to the collection and use of information than their domestic counterparts. When domestic companies focus on the value of information, MNCs have more room for growth. Second, domestic information The small size of a survey company generally focuses on the collection and processing of specific information, so Procter & Gamble has to deal with a large number of information companies in order to obtain a full range of information. Third, the capacity of information survey companies to collect information is subject to geographical constraints. Procter & Gamble has had to To all over the survey company to buy services. This sentence also implies the direction of the development of Chinese information companies: to cultivate customer resources, to provide customers with comprehensive, cross-regional information collection and processing services. Which company has achieved that and which company has gained a competitive advantage. In line with this development idea, information companies should pay attention to and consider the following questions: Who is your customer? What are you doing for your customers? In principle, all individuals and groups that need information should be included in the vision of information companies. In general, businesses, management consulting firms, governments, industry associations, and the media are major buyers of information. Which companies, management consulting firms always buy about a business