过去,代理商依靠传统的批发拓展区域市场。今天,越来越多的商家开始通过自建终端直接与消费者对接,试图通过打动消费者,从而驱动消费。传统渠道模式中之所以没有形成与消费者的直接互动,很大程度上受制于消费信息搜集有难度。绝大部分的代理商都通过终端导购员的销售数据、安装服务人员的一般反映去了解消费市场,而这种了解是笼统的、对消费需求的掌握也不够精确。在当时的环境下,只能做到这一点。现在,互联网的营销、推广、服务与销售的一体化、线上线下的打通以及移动互联网的出 In the past, agents rely on traditional wholesale to expand the regional market. Today, more and more businesses start to directly connect with consumers through self-built terminals, trying to drive consumption by impressing consumers. The reason why the traditional channel model does not form a direct interaction with consumers is largely constrained by the difficulty of collecting consumer information. Most of the agents are through the sales guide terminal sales data, the general reflection of the installation of service personnel to understand the consumer market, and this understanding is general, the consumer demand control is not precise enough. In the circumstances, only this can be done. Now, the Internet marketing, promotion, service and sales integration, online and offline access and mobile Internet out