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制作影视作品,没有公众意识是不行的,但仅有公众意识又是不够的。在公关法则生成的过程中,“公众至上”是原则,与之相衔接的定律是“投公众所好”。公众关系学科创始人爱德华·伯尼斯提出这个定律,不是指社会组织放弃主体性,一味迎合目标公众,甚至媚俗,而是指组织决策之前,必须了解公众喜欢什么,真正的需求是什么,做到胸有成竹。惟其如此,决策的盲目性才会降低,针对性才会加强,成功的基础才会坚实。
It is not enough to make films and TV works without public awareness, but public awareness alone is not enough. In the process of the generation of PR law, “public first ” is the principle, the law of convergence is “the public good ”. Edward Burneth, the founder of public relations disciplines, put forward this law not because social organizations abandon subjectivity but blindly meet the target audience or even kitsch. Instead, they must understand what the public likes and what is the real need before making an organizational decision Having a good idea. However, the blindness of decision-making will be reduced, the pertinence will be strengthened and the foundation of success will be solid.