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2008年奥运的逼近对中国的整个体育运动产业来讲,可谓一场春雨。然而对我国的运动品牌来讲,08奥运更被视为“大限”。此对,业内人认为,08奥运将推动中国运动品牌进入新一轮洗牌,只有运营效率快速与世界接轨的品牌才能享受到奥运大餐。而07年作为北京奥运“大限”的前奏,被视为洗牌变局之前的最后的抢攻之年。目前,国内的运动品牌已经蠢蠢欲动,361°更是抢先发力,导入“流程再造”战略,占尽先机,也提前掀开了解07运动产业“奥运准备功夫”大比拼的序幕。
The approach of the 2008 Olympic Games is a spring rain for China’s entire sports industry. However, in terms of sports brands in China, the 08 Olympics is even more regarded as the “limit”. This, the industry believes that the 08 Olympic Games will promote the Chinese sports brand into a new round of reshuffle, only the operation of the efficiency of the world in line with the brand can enjoy the Olympic meal. In 2007, as the prelude to the Beijing Olympics “limit”, it was considered as the final year of the attack before the reshuffle. At present, the domestic sports brand is ready to go, 361° is the first to force, import the “process reengineering” strategy, take the lead and open ahead of the 07 sports industry “Olympic Preparation Kung Fu” competition prelude.