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新闻宣传作为“内聚人心,外塑形象”的重要手段,日益受到各大高职院校的重视。但是在高职院校新闻宣传的实践中,却存在宣传手段单一、内容接近性弱、新闻时效性差、忽视新媒体的利用等诸多不足。只有从丰富宣传手段、增强校园新闻的接近性、强化时效意识、充分利用新媒体等方面着手,才能解决这些问题,提高高职院校新闻宣传的效果,树立高职院校的良好形象。
As an important means of “cohesion, plastic image ”, news propaganda is increasingly valued by all major vocational colleges. However, in the practice of news propaganda in higher vocational colleges, there are many shortcomings such as single means of propaganda, weak content closeness, poor timeliness of news, ignoring the utilization of new media. Only by starting to enrich the means of publicity, enhancing the accessibility of campus news, strengthening the awareness of timeliness and making full use of new media can we solve these problems, improve the effectiveness of news propaganda in higher vocational colleges and establish a good image of higher vocational colleges.