随着广播电视事业的发展和受众对广播电视消费需求不断变化和提高,广电行业资源整合及发展思路也会随之变化。随之产生的员工价值观念多元、各种矛盾复杂、利益分配多样等新情况将赋予广电行业思想政治工作以新挑战。按照当前形势的发展,要求有一支更有执行力和创造力的员工队伍,这些都离不开思想政治工作这个行之有效的手段,也对政工人员提出了更高的工作 With the development of radio and television businesses and audiences' constant changes and increasing demands on radio and television consumption, the ideas of radio and television industry resources integration and development will also change. The ensuing new values ​​such as diverse staff values, complex contradictions and diverse interests will give the broadcasting and television industry ideological and political work a new challenge. According to the development of the current situation, there is a need for a more capable and creative workforce, all of which are inseparable from the effective means of ideological and political work as well as a higher task for political workers