在互联网时代,一个显著的变化就是每一个个体都可以成为信息的发布者和传播者。对于企业,特别是中小企业来说,自媒体已经逐渐成为主要的营销和品牌宣传方式。不要告诉我你只知道微博和微信,在自媒体时代,企业的品牌传播方式只有你想不到的,没有互联网做不到的。你真的懂自媒体么?要“玩转”自媒体,首先要了解什么是自媒体。 In the Internet age, a significant change is that each individual can become the publisher and disseminator of information. For businesses, especially small and medium-sized enterprises, the media has gradually become the main marketing and branding methods. Do not tell me that you only know Weibo and WeChat. In the media age, the corporate brand communication is only something you can not possibly think of without the internet. Do you really understand the media? To “Fun ” From the media, we must first understand what is self-media.