夏季促销形式多样,效果不一。本文撷取一成功案例进行展示,并对其原理进行剖析,旨在让门店工作人员对促销方案背后的逻辑掌握得更为准确,从而强化执行力。据了解,该方案执行后,会员消费增长率接近35%,会员参与率接近50%,会员增长率达到20%左右。6、7月份本为淡季,但是活动期间的月销售额超过年度最高峰的元月份。 Summer promotions in various forms, the effect is different. This article picks up a successful case to demonstrate, and analyzes its principle, aims to let the store staff to grasp the logic behind the promotion plan more accurately, so as to strengthen execution. It is understood that after the implementation of the program, member consumption growth rate of nearly 35%, member participation rate of nearly 50%, member growth rate of about 20%. June and July this is the off-season, but the monthly sales during the event exceed the peak of January of the year.