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开场白:为积极贯彻执行“十二五”时期国家品牌强国战略方针,落实党的十八大提出的“以品牌竞争为新优势,发展拥有国际知名品牌和核心竞争力的大中型企业,增强企业国际化经营能力,培育一批世界水平的跨国公司”的精神,结合国家质检总局、国家标准委颁布实施的《商业企业品牌评价与企业文化建设指南》评价指标新方法,进一步从企业的能力、品质、价值、声誉、影响、文化等运营管理角度推进企业品牌建设,更好地宣贯国家标准,作为标准归口管理单位的中国商业联合会联合中国生产力学会、
Opening Speech: In order to actively implement the strategy of “building the nation through power supply during the 12th Five-Year Plan” and implement the strategy of “building a strong country by national brand” during the “Twelfth Five-Year Plan” period, implement the “18th National Congress of the Party proposed by the 18th CPC National Congress:” Take brand competition as a new advantage and develop large and medium-sized enterprises with internationally renowned brands and core competencies , Enhance the enterprise’s international management ability and cultivate a group of multinationals at the world level, “and combined with the new method for evaluating index of” Guidelines for Brand Evaluation of Commercial Enterprises and Construction of Enterprise Culture "promulgated by the General Administration of Quality Supervision, Inspection and Quarantine Promote brand building of enterprises from the perspective of operation and management of enterprises such as capability, quality, value, reputation, influence and culture, and better publicize national standards. The China Chamber of Commerce, as the standard centralized management unit, cooperates with the Chinese Society of Productivity,