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各类新兴媒体作为媒体发展的最新形态,具有电视等传统媒体所不具备的优势,加快推进电视等传统媒体与新媒体之间的融合发展,不仅是电视等传统媒体生存发展的客观需要,也是推动新媒体持续发展的必然要求。本文针对传统媒体与新媒体的融合发展,首先简要概述了新媒体概念及其优势,进而就加快推进传统媒体与新媒体的融合发展,进行了全面的论述分析。
As the latest form of media development, all kinds of emerging media have the advantages that traditional media such as television do not have. Accelerating the integration of traditional media such as television and new media is not only an objective requirement for the survival and development of traditional media such as television, The necessary requirements for promoting the sustainable development of new media. This article aims at the integration and development of traditional media and new media. First, the concept of new media and its advantages are briefly outlined. Then the integration and development of traditional media and new media are accelerated, and a comprehensive analysis is made.