2005年5月9日,央视电视剧频道进行了一次全新的改版。改版后效果明显,根据央视-索福瑞收视数据统计,截止6月底,改版后收视份额较改版前上升了65%,其中黄金时段收视率上升幅度达到165%。作为大众化的专业频道,央视电视剧频道在打造和建设频道品牌上迈出了可喜的一步。一、电视剧频道的专业化轨迹 20世纪80年代以来,随着科学技术的飞速发展带来的电视频道数量的急剧膨胀,加之媒体之间激烈的市场竞争,使电视频道的专业化成为世界电视发展的大势所趋。中央电视台从20世纪90年代中期起,也 May 9, 2005, CCTV TV channel conducted a new revision. According to CCTV - Suo Furui ratings data statistics, as of the end of June, after the revision, the share of viewing has risen by 65% ​​compared with that before the revision, in which the viewing rate in prime time has risen by 165%. As a popular professional channel, CCTV TV channel in building and building channel brand has taken a gratifying step. First, the professional track of TV channels Since the 1980s, with the rapid development of science and technology brought about by the rapid expansion of the number of television channels, coupled with fierce market competition between the media, the professionalization of television channels to become the world television development The trend of the times. CCTV from the mid-1990s onwards, too