面对激烈的酒市场竞争,面对眼花缭乱的各种酒品牌,如何打市场?金天集团抓住黄酒防病保健的独特功能,开创了广阔市场。该集团对全国市场进行细致的调查,发现除苏杭江浙一带,国内黄酒生产企业少。国家又限制生产烈性白酒,加上三江平原是全国最大商品粮基地,作为黄酒原料的优质大米资源丰厚。于是1997年5月,他们投资一千多万元,引进先进技术,先后开发生产了甜型、半甜型、干型、半干型黄酒和精品型系列金牌黄酒。为确保金牌黄酒在国内外的领先地位,他们高薪聘请高级酿酒师和工程师。在投料上以东北优质大米和甘冽浓甜的矿泉水精心酿制,并以现代 In the face of fierce competition in the wine market, in the face of dazzling variety of wine brands, how to hit the market? Jintian Group to seize the unique features of rice wine disease prevention and health care, created a broad market. The Group conducted a meticulous survey of the national market and found that apart from Jiangsu, Zhejiang and Jiangsu, there were few domestic wine producers. The state has also restricted the production of strong liquor, and Sanjiang Plain is the country’s largest commercial grain base. The high-quality rice resources used as a raw material for rice wine are abundant. So in May 1997, they invested more than 10 million yuan, introduced advanced technology, and successively developed and produced sweet, semi-sweet, dry, semi-dry yellow wines and fine-series gold medal wines. To ensure the leading position of gold and yellow wine at home and abroad, they hired senior winemakers and engineers at high salaries. In the feed, it is carefully brewed with high-quality rice from the northeast and sweet and sweet mineral water from the Ganzi, and is modernized.