《Vogue》意大利版主编Franca Sozzani曾经这样评价中国设计,“他们大多跟随着典型的西方风格,一点点性感、一点点极简主义、一点点巴洛克。什么都有一点点,唯独没有自己。”这样的评价同样适用于中国自主品牌汽车。一直以来,自主品牌不仅是设计,从平台到技术、从造型到风格大都在跟随,唯独没有自己。但是,从观致开始,这样的局面被打破了。它从零开始,没有历史束缚,有的只是清晰的发展思路。简约是它的设计风格,典雅是它的内在品格。中国汽车品牌第一次让欧洲汽车品牌感到威胁。 Franca Sozzani, editor-in-chief of “Vogue” Italian edition, once commented on Chinese design, “Most of them follow the typical Western style, a little sexy, a little minimalist, a little baroque, nothing but a bit. ”This evaluation also applies to China’s own brand cars. All along, independent brands are not only the design, from the platform to technology, from modeling to style are mostly followed, but not without themselves. However, from the beginning, this situation has been broken. It started from scratch, there is no historical bondage, some just a clear idea of ​​development. Simple is its design style, elegant is its inherent character. Chinese car brands make European car brands a threat for the first time.