去年6月24日,中国广告代表团首次参加戛纳国际广告节,带去的69件广告作品“全军覆没”。热爱中国广告的人,可能此刻都在思考这一问题,无一获奖让人稍有失望,但也是情理之中,然而目前各种看法不一,我想就这方面谈谈自己看法。一、商品的生命周期广告离不开经济的发展,离不开供过于求的市场,离不开商品的 On June 24 last year, China’s advertising delegation took part in the Cannes International Advertising Festival for the first time and brought with it 69 pieces of advertising work that was “annihilated”. Those who love Chinese advertisements may be thinking about this issue at the moment. No one wins a little disappointment, but it is also reasonable. However, various opinions are currently mixed. I would like to talk about my views in this regard. First, the life cycle of goods can not be separated from the economic development of advertising, can not be separated from the oversupply of the market, can not be separated from the commodity