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随着改革开放的不断深入,我国市场经济自由化程度加大,尤其在加入世贸组织后,国际市场一体化更加剧了当今企业尤其是中小企业市场份额的竞争,长期的闭关政策更是滞后了企业市场营销观念,当今激烈的竞争下企业所面临的各种问题接踵而至,市场营销作为企业竞争的重要手段之一,其营销观念的滞后性,营销策略的单一性,企业效益的低下性,高层人才的缺乏等一系列的问题,严重的阻碍着企业的发展,本文就当今企业的营销问题和策略展开讨论。
With the continuous deepening of reform and opening up, the degree of market economy liberalization in our country has been increased. Especially after the accession to the WTO, the integration of the international market has exacerbated the competition in the market share of today’s enterprises, especially SMEs, and the long-term policy of retrenchment lags behind Enterprise marketing concept, the fierce competition in the business under the various problems followed, marketing as one of the important means of competition in enterprises, its marketing concept of lag, the unity of marketing strategy, the low efficiency of enterprises , The lack of senior personnel and a series of other issues, a serious hindrance to the development of enterprises, this article on the current corporate marketing issues and strategies to start a discussion.