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品牌宣传,明星效应不可缺少。从马布里到加内特、再到如今的“大本钟”华莱士……桀骜不驯的AND 1也不得不遵从这条法则。但最受关注的AND 1产品却不是这些明星的签名球鞋,而是街头气息很浓的中档篮球鞋。这也与其组织的街头篮球赛以及推出《MIX TAPE》录像带有关,AND 1几乎成为街头篮球的代名词。不过在如今 NBA 已将人才搜罗殆尽的情况下,街头篮球已没有了当年与 NBA 分庭抗争的能力。许多街头球员虽然名气十足,但却被认为难登大雅之堂。而能在街头和 NBA 都混出名堂的人,更是寥寥无几,而多伦多猛龙队的雷弗·阿尔斯通就是
Brand promotion, star effect indispensable. From Marbury to Garnett, to today’s “Big Ben” Wallace ... Rebellious AND 1 also have to comply with this rule. But the most watched AND 1 products are not the signature sneakers of these celebrities, but the street atmosphere is very strong mid-range basketball shoes. This is also related to the organization of street basketball games and the introduction of “MIX TAPE” video about, AND 1 almost synonymous with street basketball. However, in today’s NBA talent has been exhaustive, the street basketball has no ability to fight with the NBA Chamber. Although many street players full reputation, but it is considered difficult to board the hall. And in the streets and the NBA are mixed out of the people, but also very few, and Toronto Raptors Alphonse is