分析的着眼点常常需要超越企业营销部门,兼顾到企业宏观战略层级,也唯有符合宏观战略层级的移动营销分析,才可能从跨部门资源支持方面寻求到最佳组合,为未来的移动营销效果做背书。面临铺天盖地的“移动营销”浪潮,越来越多的传统企业感觉到由衷的压力:一方面,渴望移动营销能为自身营销战略形成良好的业绩支撑,另一方面,移动营销所处的环境日新月异,如何入手移动营销?对很多企 Analysis of the point often need to go beyond the corporate marketing department, taking into account the macro level of the enterprise strategy, but also in line with the macro-strategic level of mobile marketing analysis, it is possible to cross-departmental resources to find the best combination of support for the future of mobile marketing Endorsement. The face of overwhelming “Mobile Marketing ” wave, more and more traditional businesses feel sincere pressure: on the one hand, eager to mobile marketing for its own marketing strategy to form a good performance support, on the other hand, where mobile marketing With the ever-changing environment, how to start mobile marketing? For many enterprises