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近年来,互联网与中国电影产业的融合愈来愈紧密,已经渗透到电影产业链的各个环节里,构建了中国电影产业的新局面。2013年以来,国内电影市场票房收入历史性地实现了200亿的跨越,中国一跃成为仅次于美国的世界第二大电影市场,2016年中国票房更是刷新纪录,突破290亿,这既是机遇,也是挑战。“互联网+”时代浪潮来袭的当下,一方面,互联网改变了中国电影行业的文化生态环境,当代电影呈现
In recent years, the integration of the Internet and the Chinese film industry has become more and more closely integrated. It has infiltrated all links in the film industry chain and has built a new situation in the Chinese film industry. Since 2013, the box office receipts in the domestic movie market have historically reached 20 billion. China has become the second largest movie market in the world after the United States. In 2016, China’s box office recorded a record breaking record at 29 billion yuan, which is both Opportunities, but also challenges. “Internet + ” wave of the tide of the times, on the one hand, the Internet has changed the cultural environment of China’s film industry, the contemporary film presentation