浙江是吴越文化、江南文化的发源地,也是中国古文明的发源地之一,文化底蕴深厚,在钱塘江的孕育下,这里有“丝绸之府”“鱼米之乡”的称呼。浙江也是中国经济最活跃的省份之一,在充分发挥国有经济主导作用的前提下,以民营经济的发展带动经济的起飞,形成了具有鲜明特色的“浙江经济”。在这样的文化和经济氛围下,作为主流和主导媒 Zhejiang is the birthplace of the Wu and Yue cultures and the Jiangnan culture. It is also one of the cradles of ancient civilizations in China. The cultural background is profound. Under the nurture of the Qiantang River, Zhejiang has the title of “Home of Silk” and “Hometown of Yumizi”. Zhejiang is also one of the most economically viable provinces in China. Under the precondition of giving full play to the leading role of the state-owned economy, Zhejiang Province has taken the development of the private economy to drive economic take-off and formed a distinctive “Zhejiang Economy.” In such a cultural and economic atmosphere, as the mainstream and the dominant media