随着互联网技术的深入发展,网络经济已经进入了高度发展的阶段,网络经济是对传统工业经济的冲击,在网络经济背景下,市场营销工作必须注重创新,市场营销工作必须结合网络环境的变化及网络经济中衍生出来的新常态,有效地优化市场营销策略,不断转变市场营销策略。 With the further development of Internet technology, the network economy has entered a highly developed stage. The network economy is the impact on the traditional industrial economy. Under the background of network economy, marketing must pay attention to innovation. Marketing must be combined with changes in the network environment And the new normal derived from the network economy, effectively optimize the marketing strategy and continuously change the marketing strategy.