现在人们越来越意识到一个产品要出名需要有一个好的包装,再通过各种媒体进行广泛的宣传。因为一个好的外包装能够直接刺激、吸引、诱惑人的视知觉,从而引起人的购买欲望,以达到销售的目的。这种商业行为不仅应用在产品的推销上,同时也普遍地用于人的自身。如一个明星的诞生其中就有外包装的广告宣传作用,一个名人的出台就要考虑其外包装是否与之相适应。自从人来到世界上,自古至今人们无不在用服饰包装着自己,述说着自己的个性、地位等,只是包装这一词应用在人身上是今天的说法,无论过去人们是怎样开始。因为什么原因而穿戴打扮,无疑都有其目的。本文只探讨帽子在人体包装中的作用和意 Now people are increasingly aware that a product needs to be famous to have a good packaging, and then through a variety of media for a wide range of publicity. Because a good packaging can directly stimulate, attract, seduce people’s perception, which led to the desire of people to buy, in order to achieve the purpose of sales. This kind of business behavior not only applies to the promotion of the product, but also to the people in general. Such as the birth of a star there packaging advertising, the introduction of a celebrity should consider whether the packaging is compatible with them. Since people came to the world, since ancient times, people are all wrapping themselves with costumes, describing their own personality, status, etc., just the word package is applied to people is today, no matter how people in the past started. For what reason dressed and undoubtedly have their purpose. This article only discusses the role of hat in the human body and meaning